LeadPoint recruits 26,000 Lead buyers – Unlimited Demand for Remortgage Leads

[LeadPointLondon]

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Hi Guys,

Just a quick note to announce that LeadPoint UK has partnered with Trigold, the UK’s leading Mortgage Sourcing system.

The partnership will mean that all of Trigold’s 26,000 users can now do everything from sourcing new business to closing deals directly, from their Trigold system.

The deal now means that LeadPoint has significant demand for Remortgage leads.

Any affiliate sending in a flow of over 30 Remortgage leads should expect A CPL return of £20-25.

If you would like to start sending leads to LeadPoint, please email us at ukbusdev@leadpoint.com


To read the more about the partnership between LeadPoint and Trigold please see here:
Lead Generation in the UK: Working together to beat the credit crunch

Alain Desmier | Head of Business Development | LeadPoint UK

57-61 Mortimer Street | London | W1W 8HS
Tel: +44 (0) 20 3178 2170

[affiliatemarketingltd]

£20 - £25 ??

doesnt explain how a friend of mine got paid £0.70 !
shame because until his bad experience i may have worked with you

not that my opinions are trying to stop anyone else taking you up on the offer

[Richard Overvold]

£20 - £25 ??

doesnt explain how a friend of mine got paid £0.70 !
shame because until his bad experience i may have worked with you

not that my opinions are trying to stop anyone else taking you up on the offer

Ha! You don't think saying that someone getting paid 70 pence for something they're promoting for 20 - 25 quid won't steer people's thoughts?

[LeadPointLondon]

Hi there,

We traded over 800 Remortgage leads yesterday at a overall price point of £22.09.

Obviously, not knowing the details of anonymous post, of an unnamed affiliate and an unspecified lead, I can't really comment.

However if you do want to earn £20-25 for a Remortgage lead, unlimited demand, then please get in touch.

ukbusdev@leadpoint.com

Alain Desmier | Head of Business Development | LeadPoint UK

57-61 Mortimer Street | London | W1W 8HS
Tel: +44 (0) 20 3178 2170

[peter113]

maybe the 70 pence was for an unsold lead that went to their "leadshop" - these are bought by brokers for a couple of quid as basically pretty useless leads and the 20-25 pds is an average overall.... maybe another sells for 50pds and need to look at averaging

more lead buyers are changing critiera for acceptances as what is a lead due to mortgage problems in the market - leadbay 85% for someone with poor credit for example

[LeadPointLondon]

Peter,

That is very likley to be the case.

If a lead goes unsold beacause the LTV is too high, we'll always try and shift it the next day.

We have several relationships that will take high LTV leads, the next day.

As you say, some leads will sell for more, some for less, but your average will be £20-25.

Thanks,

Alain

[bioalien]

When will you have the realtime bid grid available? I'd like to be able to see what sort of prices leads are comanding at any given moment in time. Something Leadbay does very well to reassure affiliates and provide transparency to their platform.

[LeadPointLondon]

We have the technology to pass back real time, real pricing via our server response when the lead is matched/sold. i.e. you could configure your system so that you prioritise where you send the next lead based on how much you got paid for the last lead. Make sense?

In terms of transparency, before you start selling to us, we'll give you an accurate summary of what you'll be paid for what type of leads. What will earn you more and less.

Many of our sellers have implemented this system that I mention in the first paragraph, which is why we're trading 800-1000 Remortgage leads a day.

Please do drop me an email or give me a ring if you'd like any more information.

ukbusdev@leadpoint.com
Tel: +44 (0) 20 3178 2170

[bioalien]

So you're saying to keep throwing single leads at you to gauge how much they sell for in order to determine whether it's a good time to send more leads your way.

I'm sorry but in the world of bidding, prices can go up and down, without notice. Therefore, without seeing the full picture of bidding landscape it's difficult to build up confidence in your network. Which brings us back to the transparency issue I mentioned earlier.

I am not in the business of calling you everyday to see what your bids are at any given point in time. Please look at the competition and amend your systems to be inline with affiliate expectations.

[simonb]

It's all very well having a high average lead price for remortgages but as I keep on saying remortgage is less than 40% of the mortgage market place and any lead exchange needs to be able to effectively categorise and monetise the whole of the market place including FTB, Self cert, adverse, BTL etc..

Sporadic good pricing for certain lead types is not helpful, neither is the concept of unsold leads or limiting affiliates volume of certain lead types. Leadbay has almost sold a million mortgage leads over the past few years and our ability to take unlimited volume of any mortgage type as well as being totally transparent with bid prices has lead to our continued success including being nominated for the A4U awards finance vertical (something no other lead exchange managed) and being 'Highly Commended' by the judges.

Out of interest our average lead price for remortgages yesterday was over £25 and it seems the market for prime remortgages is beginning to pick up again as lenders begin to reduce the gap of 'dual pricing' which has been hitting brokers hard.

[LeadPointLondon]

Hey Simon,

Good to hear from you.

As ever you’ve raised some very good points – I guess the crucial point between Lead price and Lead earnings is that your commission is more aggressive than ours, and you take more commission from Affiliates than we do.

I whole heartedly agree with your ‘all mortgage product’ leads rather than just Remortgage and the ‘26,000 buyer Trigold partnership ’has meant we are now shifting more purchase leads than ever before.

As your ‘highly commended’ status suggests, you’ve built a great business and what affiliates can expect from both our companies is fantastic service.

I guess crucially it comes down to payout.

I believe that affiliates would earn more selling leads to LeadPoint than LeadBay, but affiliates are never going to find that out unless they try both of us.

Thanks,

Alain

Alain Desmier | Head of Business Development | LeadPoint UK
Lead Generation in the UK
LeadPoint, The World's First Leads Exchange Marketplace

[simonb]

I agree with the payout thing. Getting a higher revenue share is not much use if your lead price is lower and you only sell 50% of leads and less at the weekend. It takes very little effort for affiliates to try both and that's actually what i suggest affilaites do as well - so we agree on something.

The 26,000 buyer thing is a bit misleading though. That's like me saying because i've taken an advert out in The Sun i've attracted 3,000,000 new buyers. It will take a lot more than an advert with Trigold to get as many active bidders as Leadbay.

Also transparency is key - as every single one of our leads is sold in real time (not stored up and send on a day later which we've been advised is not compliant with FSA regulations as the consumer hasn't given their express consent to be contacted by a named advisor) we can show affiliates what they will be getting before they send leads to us which is key.

[LeadPointLondon]

Simon - I’m enjoying the banter!

Given how many new buyer signups we're dealing with here in Soho at the moment, I’d have to disagree with your advert analogy - but as ever, the proof is in the price!

Affiliates, you heard it here first! Try LeadPoint AND LeadBay and stay with the marketplace that pays you the most!

[Michael_Anthony]

If I understand this correctly, what we're being told here is that Leadpoint pay the most, but that in order to establish how much is being paid, leads have to be sold to them first?

Gotta say that I agree with Bioalien here - a lack of pricing information is unlikely to draw affiliates to the program. And it's also true that despite the claims of £20+ averages, most posters here seem to obtain considerably less for their leads.

[LeadPointLondon]

It would be very poor business practice if as Head of Business Development for LeadPoint UK, I claimed that sellers would be paid an average of £20-25 for Remortgage leads only to receive much less. Clearly as the world’s largest Lead Generation marketplace, we haven't built up a network of thousands of Affiliates and Buyers, by telling lies.

So give us a try...we'd even welcome you Michael.

Thanks.

Alain