Car Finance - Commission Rates for Back end?

**wahideas** · 02-09-08

Hey All,

For those of you who sell car finance leads to merchants...what is an appropriate commission on the back-end?...or per lead if you have that info? Thanks!

**Finance_Secrets** · 02-09-08

We can recommend a merchant that pays per completed deal (back-end) they pay between £70 and £220 depending on the amount borrowed.

Merchants offering on a pay per lead basis offer between £5 and £37, with differing acceptance criteria.

**wahideas** · 02-09-08

Thanks for the info! What does that work out at in terms of % of net finance amount?

**Michael_Anthony** · 03-09-08

Dave (wahideas) - RO Eye manage the Welcome Car Finance program which pays per lead - the CPA's used to be as high as £50 per lead if the quality was there, but my understanding is that they are a lot more picky these days and match the CPA to conversions which results in (generally) lower CPA's.

**wahideas** · 03-09-08

Thanks Michael

However, after years of experience I must say I loathe pay per lead programs. Too much room for manipulation. Ever changing criteria, rejections rates, quota issues...it's one big headache after another.

Believe it or not, I'm a fan of back end commission payments. Why? Less hassle, no rejections for stupid reasons...you essentially get paid exactly what your leads are worth, which from a business perspective makes things much easier to figure out.

Does anyone have Any idea what type of back end payouts (in terms of %) are acceptable for car finance leads?

Is it like unsecured where you typically get 2% of net loan value.

Or, is it like secured loans where you can sometimes make 5% of net loan on the back end?

Somewhere in the middle?

Thanks all.

PS. I guess if I can't get anywhere here I'll call Welcome Finance up directly and ask them myself....

**Finance_Secrets** · 05-09-08

Welcome pay £37 via ROEYE but I have heard some real horror stories about reversed and cancelled commisions, and not a few hundred pounds.

ACF pay £20 and have a good acceptance rate.

I am waiting a reply on the % payout on the 2 backend companies for car finance and will post again when I receive them.

**wahideas** · 05-09-08

Thank-you, I will await your findings!

**Michael_Anthony** · 06-09-08

Dave, whilst you're waiting, we'll happily pay you 2%.

**jefferyhunt** · 06-09-08

Even I do have leads of car finance , but really dont know how go ahead use them properly.

Is there someone who can tell me.

Originally Posted by Michael_Anthony

Dave, whilst you're waiting, we'll happily pay you 2%.

**Finance_Secrets** · 06-09-08

The rates are as follows

£1K - £3K £70
£3K - £7K £120
£7K - £11K £170
Over £11K £220

On the whole AMS are offering a better deal % wise it would seem, although I doubt they have a full panel of lenders for Car Finance, and I understand their applications are only proped once rather than putting them to a range of lenders thus giving a lower acceptance rate. However this is only what I have been told.

**tuna-fish** · 07-09-08

Originally Posted by wahideas

Hey All,

For those of you who sell car finance leads to merchants...what is an appropriate commission on the back-end?...or per lead if you have that info? Thanks!

£700 for a back end sale with WCF.

Or you could try someone like Credit Plus to work your leads? I didn't find them to be that great if I'm being honest.

**wahideas** · 08-09-08

Thanks for the info, everyone!

£700 per back-end completion??? That seems awfully high! Is this a direct deal you have personally with WCF?

Thanks,
Dave