I usually have an idea of a product or site and buy the domain if keyword research indicates the site is worthwhile, also looking for particular merchants to then promote through that site. Others may do it the other way round and start a site based on looking at the advertisers first, it works both ways i suppose.
As for finding the network the advertiser is signed up with you have a few options:
Google it as suggested
Try: Welcome to AffiliateBounty (although i'm not sure how up to date it is now).
Or visit the advertisers website and search around for any links relating to promoting them, affiliate program etc.
If all else fails you could ask on forums such as here or email them direct.
Good luck with the credit card market, not something i have tried myself yet.
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