What info do a need to collect in a lead capture form

[ianhar]

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Hi, i'm just about to get a lead capture form created for my site but i'm currently undecided on how much info i'll need for the lead. I'm going to be collecting debt mgmt/IVA leads. Is there a rule of thumb for the minimum fields needed? Thanks, Ian

[jhulott]

Visit some of the lead selling companies such as leadbay / leadpoint and see what they use.

Good luck!

Jason

[ianhar]

Hi Jason, thanks for your reply but I've just had a look on those sites and can't see any forms that I could use for examples.

[jhulott]

Just PM'd you.

[ianhar]

Thanks for that Jason. Do different merchants ask for different details or are they pretty much the same?

[jhulott]

I think if you have a good volume and good quality merchants will take what you can feed them. There are some guys on here looking to buy leads so contact a few of them directly too! Tell them what data you are going to collect anfd see if they will accept it.

I;m sure they will.

Jason

[ianhar]

Cool thanks. As well as the leads you collect via a form would it also be viable to link to other cpa DM offers from say within articles on your site? Or should you just focus on the one. Cheers

[jhulott]

Why not. Just make sure you are passing unique leads to each.

Non-unique leads is not good for you or your partners.

[ianhar]

Ah so if they click on a link in an article and sign up with them but also fill in the form that signs them up with someone else, thats bad? right ..... i didn't think of that probably best promoting a similar prouduct with the articles then maybe?