I'm pretty certain their homepage contravenes FSA and Trading Standards regulations - as far as I'm aware if you are lending money commercially you must show the APR prominently anywhere you give a quotation.
Having had a dig through their site, I did find the APR in their FAQs and given that its a whopping 2334% I'm not surprised they are trying to keep it well hidden
I know that APR does not work well on short term loans but even by doorstep lending standards, 2334% is high.
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