Hey All,
The economy may be screwed however Affiliate Marketing will be our salvation!!!!
Given its age, no case history is available to show how affiliate marketing performs in a recession however i fully expect it to prosper in the downturn as it proves to be the marketing technique of choice for those companies strapped for marketing cash and where cost per acquisition remuneration becomes even more important.
I wrote an article on this for Could the downturn see an upsurge in affiliate marketing? - 26 Jan 2009 - (linking directly to their site so you know this post is not for the inbound link!).
Paul Morris
Yucca - Affiliate Management
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