Low Quality Scores - Adwords

**Tawnyfrog** · 05-12-09

Hmmm, noticed a sites adgroups are not getting shown re low quality scores, changed the text to be circa 500 ish a page of what I thought was relevant info, pics, videos etc and deeplinked into a site but erm no change. Has this happened to anyone else recently (last 2 weeks to be exact)? Any ideas of what I can do bar adding more content?

**mtuffin** · 05-12-09

Originally Posted by Tawnyfrog

Hmmm, noticed a sites adgroups are not getting shown re low quality scores, changed the text to be circa 500 ish a page of what I thought was relevant info, pics, videos etc and deeplinked into a site but erm no change. Has this happened to anyone else recently (last 2 weeks to be exact)? Any ideas of what I can do bar adding more content?

Make your site adds value, cloak your affiliate links, add a T's and C's, privacy policy, about and contact pages.

Don't use dynamic keyword insertion on your adds and make sure your keyword appears on the destination page as well as in the add. Keep your keyword groups as small as possible (pref 1 word/phrase per group.)

Just a few thoughts that may help.

Mike

**Tawnyfrog** · 05-12-09

Cheers Mike, to be honest I don't have a Tc and Cs is there a nice source out there that is ok to amend? I'm using easy content units atm, not sure if G has spotted this and has stopped me spending monies...

**mtuffin** · 05-12-09

Originally Posted by Tawnyfrog

Cheers Mike, to be honest I don't have a Tc and Cs is there a nice source out there that is ok to amend? I'm using easy content units atm, not sure if G has spotted this and has stopped me spending monies...

Try Website-law.co.uk | Free legal notices

Not sure if it's needed to be honest but from memory I think it is. It's certainly not going to harm you.

Doubt it's ECU related, link cloaking comment was related to a series of slaps on affiliates this year in the rebills sector. Didn't know what you were promoting so just dropped that in to be safe.

Mike

**aaclapham** · 05-12-09

You need to promote more than one merchant on the landing page to give the customer a choice - that was my undoing :cry

Although the merchant I was promoting went from 100% approval to under 50% so I would have stopped the adwords campaign anyway.

**mtuffin** · 05-12-09

Originally Posted by aaclapham

You need to promote more than one merchant on the landing page to give the customer a choice - that was my undoing :cry

Although the merchant I was promoting went from 100% approval to under 50% so I would have stopped the adwords campaign anyway.

3+ merchants according to this thread! - Google has us by the balls!.

Mike