Do you want to setup an in-house affiliate program or join a popular network such as CJ / shareasale or both?
Both have merits and demerits.
Joining an affiliate network is just like renting a temporary shop at a trade-show. They have a database of affiliates. You will be immediately with contacts with many affiliates. They will inform their affiliates about your program. The more you pay them more they will promote for you.
But the affiliates are never yours. If you leave the network, youwill leave their contacts and it is for ever. Another negetive point is the links. You will never get the SEO benefits of the affiliate links. Because the links will come to your sites via network site.
For in-house program, you will have your own system, and own your affiliates. You can know their emails and use them for another affiliate program of yours. If you use advanced affiliate software, that will give you SEO friendly way of linking. If you have many domains in future, a multidomain affiliate software may help you to create an inhouse network with your own domains. BUT .... to get the first set of affiliates, you have to struggle.
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