Hi Mel,
It really depends on the market. PPC is obviously great for promoting some products but others may be difficult to get past the ad approvers. You could also find that your site is based around topics which are too expensive for you to compete successfully with direct advertisers in paid search.
You could always look at paid social traffic such as FB PPC/CPM or alternatively POF. Again, it really depends on what you are promoting. Obviously FB demographic targeting can be a huge advantage is some markets, as can the cheap international traffic.
Small media buys can be another great option as well but it is difficult without having some idea of the general niche you are working in.
Ryan
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