SEOBook is an excellent grounding to SEO whether your new to it or whether your looking to improve a basic knowledge of it, saying that though, would that $300 be better spent pumping into content distribution for link building purposes, I guess it depends how much you already know about SEO / Link building.
There are some fab SEO forums around that don't charge $300 and at the end of the day SEO is really basic if you think of it as:
a). Create unique content that is optimised and focused on specific keywords
b). Build good quality links with those keywords (and similar keywords) varying as the anchor text
C). Get people talking about your products on the social networks - social signals are playing a greater importance in the algorithms and shouldnt be ignored.
With the link building don't just focus on articles, think about press releases, guest blog posts, social bookmarking, etc, etc, it's important to vary the methods you use, it's all about keeping it looking natural and if all your links come from article directories, that isn't natural.
Just some general thoughts, Best of luck with it!
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