If you want to use DW for web development, I think the best thing for now would be to find yourself a free neutral looking template that suits your needs and get going with that. Don't worry so much about design for now since that won't make any difference to your Google rankings (what so ever), in fact a badly created template could even harm your rankings. Once you get traffic to your site and you think there is a good chance of making some money, then look towards getting the design right.
There are plenty of online tutorials for DW and web development to get you up to speed, but imo your first priority is content.
When you do eventually come to creating a design, I always start with Fireworks (or photoshop). Make a complete design in a graphics package and then transfer that design in to html. Far easier that way round.
Dave.
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