hi,
What will 2008 bring for AdWords? It's always fun guessing, so here are a few random thoughts, more like "gut feelings" from someone who spends a lot of time on AdWords every day, and of course intended as fun...
1) AdWords will make more money in 2008
Google makes about $1 billion/month revenue from AdWords. This will continue to increase in 2008.
2) Mobile will finally happen
We have real mobile devices now becomming a reality (iPhone and iTouch) so AdWords mobile ads will finally come of age i.e. get real distribution volume. It's been a long wait.
3) Something will happen on the Content Network
I'm not sure what. But I get the feeling something is afoot. Maybe expansion, and maybe (hopefully) a split out of all the varied components for better ad control and measurement.
4) Social network advertising will fail to compete
Friends will not be enthusiastic about selling to friends. Advertisers will see poor conversions. The general public social network sites will consolidate, although specialized sites may fare better. Either way, search engine ads will continue to deliver the goods for advertisers.
5) The new Gadget Ads will offer huge potential
The word here is "potential". They may not take off until 2009. But they will take off if Google can get distribution from Publishers. And assuming a few advertisers pioneer new "killer applications" to be delivered on the Gadget Ad platform that keep everyone happy at the same time - users, publishers and advertisers. No small feat.
Well, there they are. No matter what, 2008 will be interesting!
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