Might be worth chewing the fat over...
Not my words, just the main body of a mail I just got from a cracking site...
The latest monthly assessment of clicks on contextual ads from
comScore found Google regaining a little of the activity it lost
in recent months.
Google's push for higher quality ad experiences for its visitors
may have contributed to a little slippage in their volume of ad
clicks in recent months. The company believes a more stringent
devotion to ad quality will lead to better conversions for
advertisers, and in turn an increased amount of lucrative
business for the search advertising company.
Measurement firm comScore has been reporting on its view of ad
clicks in the industry. One of their reports in prior months
set off concerns about Google's stock price, but those were
righted after Google reported impressive quarterly numbers.
Silicon Alley Insider cited via Lehman Brothers the latest
comScore look at paid clicks in the US for the big search
advertisers. Google enjoyed a nice uptick year over year
for April, gaining 19.6 percent.
Yahoo and Microsoft saw fewer year over year clicks in
comScore's view. The April year over year change for the
two saw Yahoo give up 4.4 percent of its US paid clicks.
Microsoft dropped 9 percent year over year, but compared
to February and March losses, this represented an improvement.
The news seems to be lifting Google on Wall Street. Last
night's $583 close will see another dollar tacked onto the
share price when the bell rings this morning as the market
opens.
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