Is article marketing against Googles rules?

[Schebesta]

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I know that buying a link off another website is against google rules. Paid links - Webmasters/Site owners Help

But is providing another website with content with links back to your website against Googles link scheme rules?

Link schemes - Webmasters/Site owners Help

[fizzbird]

But is providing another website with content with links back to your website against Googles link scheme rules?

Not if done correctly no. It can be very effective. The paid services that do this for you should be avoided though

[Schebesta]

Not if done correctly no.

Any chance you could elaborate on what is correctly and what is not?

[fizzbird]

Any chance you could elaborate on what is correctly and what is not?

I would say 'correctly' is when your article is original and written specifically for the website it will be published on?
Links back to your site should be subtle and relevant to the subject as a means of providing further information, rather than a blatant plug?

Incorrectly would be a syndicated article or wikipedia page with the words jumbled up or where it's obviously been written by a 'content factory'?

[trooperbill]

paid links arent against googles rules afterall google jp buys links as do a majority of big brands and you dont see them getting penalised!

if you're small then googles more likely to spank u because you dont contribute to adwords in any big way

[trooperbill]

oh and google dont have 'rules' they have 'guidelines' which means they can pretty do what they want and bend to accomodate their own evil agenda

[liebe911]

Does posting PLR articles help to rate our websites better.

[trooperbill]

PLR?

any articles should be 'spun' i.e. not be duplicated but have rotating content so theres no dupe content

[ContentBoss]

PLR?

any articles should be 'spun' i.e. not be duplicated but have rotating content so theres no dupe content

that's correct. dupe content may not actually 'harm' your site, but it probably won't help either. Even if you just manually change each sentence, you'll do better than posting 'as is'.