Do-it-yourself SEO Techniques

[aleh49]

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A company mostly relies on its official web site to build a reliable customer base, to interact and get feedback from customers, and to use the site for advertising purposes.

With search engine optimization, some techniques are employed so that a web site will be listed on top of the list of results when a user types in a keyword by going to Google, Yahoo, MSN, or other search engines.

Emerging on top of a search list would lead more business your way that is why search engine optimization or SEO tactics are employed.

Some companies employ the services of establishments or individuals who deal with search engine optimization.

This would involve the development of a more informative and user-friendly web site. It may also include pay-per-click or adwords services, such as the one offered by Google.

Another thing that can yield positive results at a lower cost, as compared to an adword campaign, is optimizing a web site for organic search.

This would mainly require keyword density which would result to more traffic going to your web site.

In effect, you will have an added clientele and this should lead more business your way.

If you would like to have a hands-on experience with search engine optimization and you would not like to get a third-party SEO service provider, there are some techniques which are easy to learn so that you can do it yourself. Take a look at the following:

1. Take a lot of time with developing your web site's content.

For most web sites, content is the key. When writing the content of your web pages, insert vital keywords which relate to the products and services that your company offers.

Make it brief and concise, yet informative.

You might see that Internet users do not actually read a web site's content word-for-word.

They just skim through the text and concentrate on the articles that they need and the data which they find interesting. A 600-word article may be too boring or too long for a user to read.

Keep your facts up-to-date so that users will visit your web site more often. Do not forget toinclude a lot of helpful links, articles and guides that users can forward to another user and add to your customer base.

2. Make the overall design user friendly.

In most cases, the rule the simpler, the better applies. Do not design your web site in an overly-complicated way that users will find it too "frightening" to browse through.

Adapt the design to your target market. If your target audience is of a younger age, make sure that the colors and designs are funky, youthful and attention-grabbing.

For a more mature audience, you can use subdued colors and have a more elegant theme and overall web site design.

3. Vary the keyword for each individual web page.

Think of every possible keywords or phrases that will apply to your products and services.

Each user is different and may not necessarily use the keyword that you expect them to type in the search bar. Search engines offer tools which will guide you through finding the correct keywords for search engine optimization.

4. Make sure that your hyper links are visible, accessible and informative.

Providing users with hyperlinks or HTML links which are useful and easy to find is yet another way to optimize your web site.

5. Learn how to lead traffic to your site.

Seek the advise of experts on this field if you do not know how to lead traffic to your site. Develop a plan and learn how to use the necessary tools pull traffic your way.

Gather all the statistical data that you can use to keep your web site on top of the search engines' list.

Vary your web site's contents and keywords to adapt to the current trend. If there is a particular word or phrase that you have not used when searching for keywords, use it instead to lead more traffic your way.

Be flexible enough to change the web site's contents and fulfill the ever-changing needs of the online users.

All in all, you would have your work cut out for you if you want to employ do-it-yourself search engine optimization techniques.

With the proper research, creativity and enough knowledge, you can definitely optimize your web site and yield very promising results for your business.

[shop-bright]

Very nice post, thanks for the information

[tan111]

Thank you for the information. But I disagree with you - it doesn't take do much time as you wrote in article

[warren_p]

A couple of good points that have been repeated on this forum numerous times, but it is also important to choose the right products to sell. I my opinion get rich quick affiliate ebooks don't really sell that well in this country and although they may contain a few pieces of good advice, they don't make you $$$$$$$$$ in x amount of months.

[krishananda]

Good article, but would be better if you put in the SEO techniques and brief explanation of them.

[shakir]

Familiar article even though appreciating for it

[NikaHav]

Nice article

[JamesEvansSEO]

HI,

Nice article, let's make it simplier:

Onsite SEO
1. Create a site using your main keywords in the titles and meta description.
2. Use a SILO structure
3. Use anchor text to interlink pages, alt tags...yadda yadda yadda

Offsite SEO
4. Get backlinks from blogs, forums, articles, press releases, social bookmarking, social news sites...
5. Use you RSS feeds!!!
6. Create Minisite, pointing to your main site and pages of your sites using the right "anchor text"

7. Repeat!

That's it

James

[Alfie]

All good advice, one question I always have though is - if you go down the route of creating a mini site(s) to compliment your main site, does it have to be on a separate server?

My understanding was always that if you have them on the same server, Google could detect this and devalue the link value?

All the best,

Alf

[JamesEvansSEO]

Hey Alfie,

Long time! Hope you are doing great!

Regarding your question we can use a hosting service like seohosting.com, you can get more than a 100 different IP's and host different sites on each IP ! so you are not in risk of risking your mininets or blog's network.

James

[findlite]

A company mostly relies on its official web site to build a reliable customer base, to interact and get feedback from customers, and to use the site for advertising purposes.

With search engine optimization, some techniques are employed so that a web site will be listed on top of the list of results when a user types in a keyword by going to Google, Yahoo, MSN, or other search engines.

Emerging on top of a search list would lead more business your way that is why search engine optimization or SEO tactics are employed.

Some companies employ the services of establishments or individuals who deal with search engine optimization.

This would involve the development of a more informative and user-friendly web site. It may also include pay-per-click or adwords services, such as the one offered by Google.

Another thing that can yield positive results at a lower cost, as compared to an adword campaign, is optimizing a web site for organic search.

This would mainly require keyword density which would result to more traffic going to your web site.

In effect, you will have an added clientele and this should lead more business your way.

If you would like to have a hands-on experience with search engine optimization and you would not like to get a third-party SEO service provider, there are some techniques which are easy to learn so that you can do it yourself. Take a look at the following:

1. Take a lot of time with developing your web site's content.

For most web sites, content is the key. When writing the content of your web pages, insert vital keywords which relate to the products and services that your company offers.

Make it brief and concise, yet informative.

You might see that Internet users do not actually read a web site's content word-for-word.

They just skim through the text and concentrate on the articles that they need and the data which they find interesting. A 600-word article may be too boring or too long for a user to read.

Keep your facts up-to-date so that users will visit your web site more often. Do not forget toinclude a lot of helpful links, articles and guides that users can forward to another user and add to your customer base.

2. Make the overall design user friendly.

In most cases, the rule the simpler, the better applies. Do not design your web site in an overly-complicated way that users will find it too "frightening" to browse through.

Adapt the design to your target market. If your target audience is of a younger age, make sure that the colors and designs are funky, youthful and attention-grabbing.

For a more mature audience, you can use subdued colors and have a more elegant theme and overall web site design.

3. Vary the keyword for each individual web page.

Think of every possible keywords or phrases that will apply to your products and services.

Each user is different and may not necessarily use the keyword that you expect them to type in the search bar. Search engines offer tools which will guide you through finding the correct keywords for search engine optimization.

4. Make sure that your hyper links are visible, accessible and informative.

Providing users with hyperlinks or HTML links which are useful and easy to find is yet another way to optimize your web site.

5. Learn how to lead traffic to your site.

Seek the advise of experts on this field if you do not know how to lead traffic to your site. Develop a plan and learn how to use the necessary tools pull traffic your way.

Gather all the statistical data that you can use to keep your web site on top of the search engines' list.

Vary your web site's contents and keywords to adapt to the current trend. If there is a particular word or phrase that you have not used when searching for keywords, use it instead to lead more traffic your way.

Be flexible enough to change the web site's contents and fulfill the ever-changing needs of the online users.

All in all, you would have your work cut out for you if you want to employ do-it-yourself search engine optimization techniques.

With the proper research, creativity and enough knowledge, you can definitely optimize your web site and yield very promising results for your business.

Id love to see if the op can ACTUALLY do this?...

Proof please :tup

PS: Try "Cardiff Airport Parking" in Google, Live, Yahoo & Ask Jeeves...... Yep thats me!

[zippa04]

Really interesting thread and a tricky topic to get right.

Got all the principles, but my question is how do you do the "offsite" bit - how do you get backlinks that are valuable??

colin / stuff2send.com

[JamesEvansSEO]

I Think that most SEO companies would sell you that tip, but let's be nice:

To get backlinks:

1. Write an article
2. Submit the article to the main 50 Article directories
3. Convert your article into a pdf, submit it to pdf sites
4. Convert your article into a power point presentation add it to power point directories
5. If you have a RSS feed submit it to rss feeds directories
6. Contact sites and blogs to ask them for a link to your site and in exchange you will link back to them from your "OTHER" site (3 way links)
7. Write a press release, submit it to PRWEB.com
8. Convert the press release to different formats (pdf, power point...), do the same as with the articles
9. Create some sites that point to your main site
10 Buy cheap sites in SEDO or other sites and use anchor text to your site...
11. Do social Bookmarking!!! I will repeat that, do social bookmarking!!!

Now, follow all that advice and get back to us in 3 months when you are ranking for "buy viagra"

James

[Alfie]

Hi James, hope you're well as well buddy!!

Some great advice - and the seohosting is something new to me - i'm off to get an account