How quickly to introduce linking

[tomj]

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Hi All,

So its easy to find out where your competition buy their links from.

The clever bit is how to introduce those links to your website in a "natural" fashion without tripping any filters......

Anyone have any methods/models for this they'd like to share? :tup

Cheers, T

[findlite]

I dont think there is a pre determined trigger, i think Google looks at a range of facts and figures:

- Quality of site (great content, low bounce rate, well worn navigation paths that are easy to follow with breadcrumbs to help people get back when they need to)

- Existance of: about us | contact us | customer support | privacy | accessibility | disability | diversity | careers

- An proper reg address somewhere (Helps with free add's/directory type sites who want to add you, and they will want to add you because your the authority site... right!)

- Forum, Blog, Community features that are well used and frequently updated.

- Quality of links (no ffa sites/ plenty of charity, council, authority stuff) also helps to get disability websites to link to your disability page and diversity/community integration sites to link to your diversity page etc etc.

- Registering the domain for 5+ years

- Website size (must be larger than the competition)

- Seo (Title/Meta key,des & H1, H2, H3, P, Li tags where they should be)

- Plenty of Pictures with alt tag, Google maps, Downloadable maps, Product guides, Manuals, PDF's etc etc.

Once you have the quality and your site starts looking like an official info source then bang them links in! Google will think your a council/official site and treat accordingly :drool

Woo that took half an hour to write!

If you want to see that in action look at the new Travel City Direct site, looks like Branson is paying for the good stuff!

[freebets]

they (google) might also use the recent history of the site for gaining backlinks eg if a site has been increasing its backlinks on average by say 5 a week and then all of a sudden gains 300 in a week the filters might start to fry and smell something fishy.:blush

[Brendon]

You're looking for d(links)/dt to be a nice smooth bell curve - ideally, once any bought links tail off, naturally occuring links will pick up the tail of the curve and flatten out the tail of the curve