How deep is deep enough

[DROBNJAK]

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I am building a money-site and a blog/e-zine ring around the site.

Now question is, if the site is for "blue widget #1' and there are say ten widgets in the "blue widget family" I can not possibly go out and build 10 blogs, per blog ring, for each blue widget #1 to #10. That would be 10x10=100 blogs, just too much, plus cost of serving all of them etc.

What I am thinking, is making a site for "blue widget family" that would contain all 10 of the "blue widgets" and than surround that site with a blog/e-zine ring. Each particular "blue widget" would have all its files sitting in the sub directory called '\#1', '\#2', '#3' and so on. That way Big G will pick up "blue widget family" from the domain name and say '#3' from the directory name. I hope to capture both medium-deep and deep-deep that way, all with a more manageable effort.

Please, would you like to illuminate the possible outcome to this strategy with your experiences?

[bigearner]

You will surely have success that way

[gnugatheman]

What exactly do you mean by "ring around"?
Does that mean using a sub domain?

[thomase]

Just have one big site that has more, better content and will be easier to rank.

[baggsy]

Agreed, one big site (that is still very 'on-topic') will be easier to rank.

You need to structure your pages correctly. Think about perhaps having a home page to rank for the biggest of your terms, e.g. 'buy widgets'. Then have 10 subsections (not on a subdirectory though) on each colour of widget (red widgets online). Then have many articles within those sub-sections, each targeting a specific keyword, such as one page for 'buy red widgets online', another for 'red widget buyers guide' etc.

If you interlink these correctly and get inbound links directly to these internal pages with the anchor text of the keyword you are targeting on that page, as well as getting links to the homepage then you could start to rank for the longer-tail terms quite quickly...

Simples!