700+ Keywords!

[Bud]

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Just wondered if anyone could offer a bit of advice?

I've built a website for a neighbour who has now contracted a 'SEO/Marketing' agency to improve his SERPS. I have had my suspicions about them, but this was confirmed today as I have just received a request to add 700+ keywords as metatags! These are all basically typos for my neighbours business services.

Now I know this is a bad idea, but can anyone point me in the right direction for an authoritive opinion as to why this is sooo bad. At best I can only think this will have a very negative effect on the SERPs but I believe it's also just as likely to result in the domain being dropped entirely.

I have mentioned this but the response can be summed up as, "I'm sure they know what they're doing".

Would be very grateful if someone could find a definitive reason why this mustn't be done - unless, of course, you know different?

Very many thanks

[Keith]

the explanation Wikipedia gives should be enough to put your neighbour off this stupid idea Keyword stuffing - Wikipedia, the free encyclopedia

[5meodmt]

if your friend isnt open to listen to your advice then id just let him do what he likes with his site.. it serve him right if it gets dropped