If it's a site that's selling direct to the consumer as opposed to an affiliate site, I always look for a physical contact address for confidence in the company. Your site does not have one and I feel that will be bad for conversions.
Putting the people behind the company on the About Us page would also help conversions.
I like the fact you have a tagline in your logo, but "We stand behind what you stand on" is a little unwieldy and a clearer message might be beneficial.
Hope that helps.
Rgds
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