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Thread: One keyphrase targeting two pages on the one site

  1. #1
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    I work on a local news website.

    Let's just say it's called www. newyork .com .

    We want the home page to rank for the term "new york news". I've optimized the home page for this term and the home page has got plenty of links pointing at it etc... It ranks fairly well for the term in a very competitive market.

    Now, being a news website we also have several subsections; news, sport, entertainment, business etc...

    My problem is here we have a subsection called news (www. newyork .com/news). This contains local and national news.

    The subsections are all optimized well for their terms. So the sport section is tailored for the keyword "new york sport". So by virtue the news section is tailored for "new york news".

    So all of a sudden I've got two of the main pages on the site vying for the same keywords/keyphrase.

    Does this matter? My index page ranks much higher than the subsection page and that's what I want.

    But what I'd like to know is there a shared ranking factor? Does the term "new york news" for my home page have an adverse effect on ranking for "new york news" on my inner page? ie. does it bleed a little of it's credibility/reputation for the term "new york news".

    Or doesn't it matter?

    (Duplicate content isn't really an issue by the way).

    Hope that all makes sense!

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    what ever you done on research in quite good. i Don't think anyhow its affect which your both inner and home page.

  3. #3
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    Every page is ranked individually, so one page performing for a term won't affect another's performance for that term, other than positively if the 2 are linked. So long as the page you want to rank first does, no worries

    >> (Duplicate content isn't really an issue by the way)

    Dupe content is always an issue...

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    Quote Originally Posted by Brendon View Post
    Dupe content is always an issue...
    Not according to Google -- at least not if the intention is honorable.

    Google publicly stated its position on "Duplication" in a post last month (September 15, 2009) by Greg Grothaus You can see Greg's Video Blog post at Official Google Webmaster Central Blog: Duplicate content and multiple site issues.

    The condensed version is that they don't penalise duplicate content, they penalise spamming, and spammers sometimes use duplicate content. Google say they can spot the difference.

    Hope that helps

    m

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    >> Google say they can spot the difference.

    Google say a lot of things. I don't believe a lot of them. I certainly don't believe this.

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    Quote Originally Posted by Brendon View Post
    >> Google say they can spot the difference.

    Google say a lot of things. I don't believe a lot of them. I certainly don't believe this.
    Always good to second-guess Google ...

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    Please, don't even bother. They have been caught out repeatedly saying things in public that conflict with their observed actions, and / or observed phenomena. It is established fact that you can nick content and knock the originator out of ranking with it, via jacking their rankings, or just blasting their domain off the SERPs.

    I'm not second guessing anyone, trust.

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    Quote Originally Posted by Brendon View Post
    Please, don't even bother. They have been caught out repeatedly saying things in public that conflict with their observed actions, and / or observed phenomena. It is established fact that you can nick content and knock the originator out of ranking with it, via jacking their rankings, or just blasting their domain off the SERPs.

    I'm not second guessing anyone, trust.
    I'm not aware that they have stated this before though. They are getting quite good at spotting the spammy stuff and misappropriating content on the scale you describe is pretty spammy.

    Fact is, some people get pretty paranoid about duplication on their own website and they needn't, which is sort of what the original subject of this thread was about. Duplicating other people's stuff is an entirely different matter.

    Nice to talk to you

    m

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    >>
    Fact is, some people get pretty paranoid about duplication on their own website and they needn't,

    Orly? What about the website.grader.com debacle? Site duped it's own content, along with other SEO issues, and really messed itself up. It's rare for thgings to get so bad, but it's totally possible to do quite innocently, as those guys did.

    One way and another content in general, and duplicate content in particular are big issues for most affiliates (except purely PPC ones), and there's not the understanding of the issues that there should be

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    Quote Originally Posted by Brendon View Post
    >>
    What about the website.grader.com debacle? Site duped it's own content, along with other SEO issues, and really messed itself up. It's rare for things to get so bad, but it's totally possible to do quite innocently, as those guys did.
    And there will always be exceptions. Fact is, we're all learning all the time; even Google. Isn't that how this week's killer White Hat technique becomes next week's Black Hat swindle?

    I've worked with sites large and small on the dangers of content duping, and in almost all there was no real problem other than in the heads of the ill-informed. Of course duping is something to be avoided if at all possible, but what I'm talking about is paranoia.

    If unintended duplication were the heinous sin you describe, there would be no RSS feeds, no article marketing and no syndicated copy.

    One thing everyone should have learned by now is that the internet doesn't run on absolutes and that all the best statistics are made up on the spot.

    Thanks for listening

    m

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    Yes, but affiliates are almost uniquely vunerable to content issues, as so many use data feeds (whole other, if related can of worms there), and content based approaches to many of their sites. Gross technical distinctions like RSS feeds are fine (mostly), but what if somone just scrapes your site?

    This has wandered wildly from the original topic, but people should think about these things, not just take the Borgs word for it that "everything is fine". People lose sites and livelihoods that way.

    I'm far from being some bleeding heart, but I do find it mildly objectionable that people can be caused serious problems by things that they simply never knew existed, because noone ever told them

  12. #12
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    Quote Originally Posted by Brendon View Post
    Yes, but affiliates are almost uniquely vunerable to content issues, as so many use data feeds (whole other, if related can of worms there), and content based approaches to many of their sites. Gross technical distinctions like RSS feeds are fine (mostly), but what if somone just scrapes your site?

    This has wandered wildly from the original topic, but people should think about these things, not just take the Borgs word for it that "everything is fine". People lose sites and livelihoods that way.

    I'm far from being some bleeding heart, but I do find it mildly objectionable that people can be caused serious problems by things that they simply never knew existed, because noone ever told them
    Ah! There's a fact of life ...



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