Kewword tracking tools

[edwinaf]

Tweet

I've recently launched a new site and want to set-up a small PPC campaign across Google, Yahoo and MSN. Does anyone know of any good keyword tracking tools I can use to track these through to sale?

Thanks!

Edwina
Shopping Delivered

[Brendon]

Google analytics can do the job, and separate out the PPC spends for you. Set up subdomains for the PPC engines (google., yahoo. etc), then robots.txt block them, and use a global 301 to send the clicks to www (or domain root, if you are using that).

You get broken out traffic reports by engine, and it won't affect SEO work

[edwinaf]

Thanks, will give it a go!