A Squidoo lens works as a standalone web page on their site. It's free and can get ranked quite well if you promote it a bit using Ezine Articles, etc.
Steer clear of anything on the Squid Don't list SquidDon't!
Make your lens nice and attractive How to Make Your First (or Second) Squidoo Lens is a good starting point - it's a page on the Squidoo site on how to build a lens.
"Max" your lens from the settings option as this is the optimised version of their pages, even though it's leakier in terms of distractions.
Use modules like the big arrow one to draw attention to your link. Include a You Tube video if you've done one.
If your product area has lots of variants, do several Squidoo lenses. Depending on how much writing you do and a few other things, they take half an hour upwards once you get used to them.
Do the same with sites like Weebly.
Trevor
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