yes it could be because SERP changes frequently. and one more thing if you are watching your site on your system daily on same keyword then remove cookies and logout the gmail account if you are checking in google SERP.
I've done a couple of searches and found that sites I've previously marked with a star are now listed additionally at the top of the page.
Very neat looking results but all part of the "different for everyone" thing...
yes it could be because SERP changes frequently. and one more thing if you are watching your site on your system daily on same keyword then remove cookies and logout the gmail account if you are checking in google SERP.
Yeh when I was starting out in seo, the amount of times i used to check my sites stats for different keywords, I remember one day being 1st for a keyword i was trying to rank well for and I punched the air and shouted AV IT!!.
only 5 mins later to realise that i was logged into google gmail and my genuine ranking was something like 629th on google.co.uk. needless to say i was gutted.
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