Press Releases are an important aspect of online business. Every time you have an event, product release, redesign of your website, sale, or anything else you can think of that would be of interest to the media, you should distribute a press release. If done properly, a press release will generate a large amount of traffic and you may even be covered by the media, which will generate even more traffic to your website. Every press release you put together must give a person or media personnel a reason to look further. Organize your press release like a sales letter and have your final product be on your web page. Press release sites make their money by attempting to get you to upgrade your distribution. This is not necessary and will be a waste of money; Your press release will even end up on Google and Yahoo news!