I haven't really heard of offline SEO but I suppose it is the affect on rankings that offline marketing has as a whole, such as TV ads or magasine and newspaper ads may encourage people to visit your site and if they like it they may social bookmark it or blog about it, which in turn would give you more links to your site and increase rankings.
I am sure someone else will have an actual definition of it, but that is what I imagine it means.
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