Adsense and adwords wont help you getting the high PR.... content is the king and back links (one way) from provides you the extra space to grab the high PR... last PR update was on the basis of the kind of content you have... so get the fresh and unique content (that matches the theme of the site and the page) and get the high PR... PR plays important role in getting visitors but most of the time in indirect way...
all the best...
Mike...
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