Adword's lasy feature

[anshul123]

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hi,

we have been using Adwords for more than 2 years now in the finance industry. but on friday a really stupid thing happened. we were bidding on finance related keywords and all the sudden there were too many clicks coming on our account so we decided to paused the campaign...

the surprise came up later when we say click still coming through even after a hour the campaign was paused. when we contacted the adwords support they replied that average pausing and resuming time for a campaign is 2 hours the thing is that we have been doing it for last 2 years and at most it takes about 15 mins but never ever has gone beyond that.

Considring that this much time is there... we dropped our bids below the lowest and still the listing were there in the search results... now with this lasy update we are really considring that is it really safe enough to go with adwords in such a high bidding market like finance, where you lose abt £10 with every click.....

I would like to know that did any one of you had encountered the same problem on friday evening...

[Shane]

you've been doing adwords for 2 years and are still in a position at times to "lose abt £10 with every click....." ??!

if you have sometimes have too much traffic coming in why not drop the daily budget or use the day parting feature to stagger the exposure through the day ?

it normally doesn't take too long for a campaign to pause, although the way google is heading of late it's no suprise that a very high cpc campaign like yours it can takes hours to pause, generating google extra profit as a result

other alternative is to have the url set up on your site so you can redirect it and fire it to an affiliate merchant's page instead of yours whilst it's taking it's time to pause if you don't want any more traffic... but even so you'd probably be losing money still..if you were losing money yourself..

Overall it sounds a funny set up to be honest if you end up losing money due to excessive traffic !?!.. maybe you need to define your campaigns better rather than looking to pause them..

[anshul123]

you've been doing adwords for 2 years and are still in a position at times to "lose abt £10 with every click....." ??!

if you have sometimes have too much traffic coming in why not drop the daily budget or use the day parting feature to stagger the exposure through the day ?

it normally doesn't take too long for a campaign to pause, although the way google is heading of late it's no suprise that a very high cpc campaign like yours it can takes hours to pause, generating google extra profit as a result

our account is the same one but the campaigns we handle are only for a specific period. And the campaigns are made live according to the client's feedback over the CPA acheived.

that is we do loose out our CTR when we switch to a new campaign..

[Shane]

"the campaigns are made live according to the client's feedback over the CPA acheived"

ok easiest way is to add a disclaimer then to the effect of :

you are still liable for all click costs incurred up to 4 hours after your instruction to cancel has been given to us as the actual time any adverts cease to show is out of our control once we have instructed google to pause the campaign, it can take up to 4 hours for the ads to become inactive.

add something like that to your client T&C's and get them to agree to it and you shouldn't lose anything in future as they clients are aware they have to pay for clicks until google finaly turns the switch.

personally think it's a load of rubbish from google, it's a software application, 1's and 0's.. nothing more... on and off is the simplest of tasks... if I hike a bid up from 10p to £10 it leaps up in less time than it takes to make a cup of tea.. yet you say pause and somehow it's uber technical to turn it off and takes 5 mins to a couple of hours..