Google ad revenue 'to surpass TV'

[leec]

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Google is about to overtake the UK's main commercial TV channels in the race for advertising revenue, a study says.
It found that the US internet search giant's 2006 UK revenues are expected to surpass Channel Four's predicted £800m ($1.5bn) returns.

More info @

http://news.bbc.co.uk/1/hi/business/6108678.stm

Lee

[smn2]

Hi

Yeah I just heard that on Drive (Radio 5) - quite impressive,
I guess, although completely predictable. Am reading
The Long Tail and TV advertising is not predicted to do
well in a 'Long Tail' world, whereas Adwords/Adsense
was made for it

Steve