Quick question on targeting keywords

[Underpressure]

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Hi guys,

I have pushed our service right up to a high position on page one of google focusing on a particular niche keyword.

I want to start working on a few more quality key words for our service.

As I am a bit of a rookie when it comes to this, (but I am pretty proud of what I have done so far) how do you go about developing on different keywords.

Is it:
Your site content
The content you publish (with links to you of course)
The content of where your linkbacks are placed
The landing pages of your backlinks
The titles of your landing pages

I want to really target specific keywords and drive our site to the top.

Any advice?

[experienceadvertising]

Thats a big question but you are right on track with what you are doing. Try to build pages that are very focused and have a lot of valuable content. Try to post new content to your site on a daily basis to give the spiders something to crawl.

[Underpressure]

Thanks,

The only thing is I cant add new content to the site every day.
We try to keep it clean and simple.
Do yo mean keep replacing the content on the site?

We do have a blog that is linked to our site which has regular updates of valuable content.

I was thinking that if I try to get link backs to sub pages with relevent URL's (along with relevant content) like Press1.co.uk - Features Page - Find out more about features; Call Forward, Answering Machine, Group Ringing, Opening Hours and more..., would that be good for boosting your ranking for the keyword call forwarding?