Bold Keyword in Page Title

[Andrew Starr]

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Does anyone know the reason why some results in google have the search phrase in bold when others do not?

e.g. search google for 'toothbrush holder' toothbrush holder - Google Search

I can see that most of the results which have 'toothbrush holder' somewhere in the page title are displayed with 'toothbrush holder' in bold type
1st result is: Toothbrush Holders - John Lewis

But, go to 2nd page and 18th result is: Tooth Toothbrush Holder - Lazybone

this has the search phrase in the title, yet it is not in bold

Is there a reason for this?

[fizzbird]

Is there a reason for this?

The ads with the bold keywords match advertisers who have specified that keyword.

You'll notice that some are bidding on 'toothbrush' and some on 'holders'

Why someone would bid on 'holders' I don't know??????

[Barry]

I think t4xi-- is referring to the natural serps?

I can see the 18th result and can see that your not bolded for that result. I have experienced similar results on a few sites probably in the last 10 days and have started to wonder the same things.... its very strange indeed.

Ta

Baz

[fizzbird]

I think t4xi-- is referring to the natural serps?

:blush
Yeah, if I'd actually read all the post I would have gathered that?

In that case I've no idea?

[Barry]

Yeah I have no idea either. Is anyone else seeing this on their results?

I have a few 'thin affiliate' sites and it seems to be happening with them more. Is there some kind of new 'rating' system in the google algorithm or maybe a new human review system that is making results bold or not?

I am watching it closely.

Ta

Baz

[Andrew Starr]

I am indeed referring to natural serps, hence why I posted it in the Search Engine Optimisation (SEO) > Organic Google Search Optimisation category

btw, the site in 18th result is not mine. I was just using this as an example, but I have seen this with some of my pages

It's a mystery

[fizzbird]

I am indeed referring to natural serps, hence why I posted it in the Search Engine Optimisation (SEO) > Organic Google Search Optimisation category

Considering that only I only read 6 words of your post before jumping in with both both feet - do you think I'm going to notice what category it was in ?

I only use the 'new posts' thing so wouldn't have noticed anyway

[lauriebred]

Considering that only I only read 6 words of your post before jumping in with both both feet - do you think I'm going to notice what category it was in ?

Don't worry, it's woman thing!

[Brendon]

Odd - I don't see that behaviour at all. I do see the lazybone result, but much higher, and with the term bolded.

It is certainly possible to break the "keyword in snippet" behaviour by using different search modifiers, but just going to the second page of results shouldn't do it.

You didn't do anything unusual did you? Just went to page 2, yes?

[fizzbird]

Odd - I don't see that behaviour at all. I do see the lazybone result, but much higher, and with the term bolded.

It's actually moved up a few places since yesterday and, as you say, the keywords are now bold - yesterday they weren't.

[KirstyM]

I'm seeing it all over the place on the search terms I monitor, and it is chopping and changing all the time. This began last week I think and seems to have gotten worse over the last few days.

It is also in the Australian SERPS and a broad range of sites have been affected. Most queer!

[Barry]

Yeah its changing over different sites and keywords with me too.

Ta

Baz

[amisuggests]

The search term is bolded in the SERPs
I think it's a software problem or glitch rather tahn indicative of anything significant