Hi Barney.
I'd agree with those comments. Looking at your site, I'd look to get the navigation in either a list <li> or a header <h1> or <h2>.
I'd definitely get your 'product names' set as a <h1> or <h2>.
Don't ignore <h3> thereafter either.
I'd also have a few 'key points' listed as a list <li> too.
Have a look at this example .. BT Baby Monitor 100
The relevant code is ..
Code:
<h1 class="model">BT Baby Monitor 100</h1>
<div class="clear"></div>
<div id="prodList">
<ul>
<li>BT 100 Baby Monitor with Dect</li>
<li>Mains or Battery Powered</li>
<li>High Definition Sound</li>
<li>Travel Bag</li>
<li>Parent Talk Back</li>
</ul>
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