Calling all Agencies

[mdrussell]

After the successful meeting at the AMC last week it has been decided that a meeting with agencies in the next few weeks would be a good idea to discuss the issues that affect agencies.

Please can anyone from an agency that would like to have there input via attending the meeting in London on the 16th April 1200 – 1400 please email me mark@existem-am.com or call me on 0870 8031366.

Date for proposed meeting:-
Wednesday 16th April 1200 – 1400

If you have any particular topics you would like discussed please feel free to email me and I will add them to an agenda with Dan and Ben from the IAB.

Please let me know about attendance by Wednesday 9th April.

Thanks
Mark

[3wdl]

Typically I'm on holiday - will be back on the 21st. Hope it goes well though Mark, let me know the outcome..

[Paul Wright]

Got excited then until I checked diary. Unfortunately I'm in client meetings from 11:00-13:00 on the 16th.

Some issues I'd like discussed though are listed in the "agencies" thread.

Iab Amc - Key Issues Agencies

I appreciate the work you're putting into this Mark, if I can shift the meeting or it falls through I'll be there in a flash.

Cheers
Paul

[Dave m]

Hi Mark,

Did you receive my mail a couple of weeks ago? I would be interested/available for this.

Thanks
David

David McDermott
MindShare Interaction
David.Mcdermott@mindshareinteraction.com
Office: +44 207 969 4090
Mobile: +44 799 057 7997
40, The Strand London WC2N 5RF United Kingdom MindShare Interaction


A GroupM Company

[mdrussell]

Hi Dave

Yeah i did receive your email and will be good to see you there.

Cheers

Mark

[hpops]

Bu-ump

I'll definitely be there - would be nice to see some "less familiar" faces attend - come out of the woodwork people!

[mdrussell]

Hi Guys

I had an email from Dan at the IAB yesterday to say times had changed slightly.

Following on from the AMC’s last meeting we’re proposing April 16th as the meeting date for agencies to come together to discuss common ground for UK best practice. The session will start at 1130 and last to 1300 here at the IAB offices. A more formal agenda will be circulated nearer the time, but please reserve this date. Please let me know if there are other agencies you feel should be included in this list. Best wishes, Dan

Please can everyone attending please drop me an email on mark@existem-am.com so i can update Dan with numbers.

Thanks

Mark

[jess1]

As you did not bother to invite APA to the initial meeting, speaks volumes... we will be declining, you really missed a huge PR potential, your loss.

[drivetowin]

Jess

I think that's a little unfair - details of the last IAB Affiliate Council meetings have been posted here on the forum and elsewhere.

[jess1]

A4u forum is not the be all and end all of affiliate marketing, we cant spend our days here or we would never get any work done, an email does the job better any way.

I have to agree with Clarke in another post, if the IAB can come up with something that APA do not already do, then we will read it and implement it.

Tell you what Id be impressed with, when the IAB offer to help the affiliates who got stung re PQ, how did the IAB help out there? Self promoting spin and talk is cheap, actions will always speak louder.
IAB UK : Members community : Membership directory : Affiliates, agencies and networks
and Next IAB UK : Members community : Membership directory : N Why are these two companies still listed on the IAB? Because they paid their subs and its money for IAB, conflict of interest? Cake and eat it?

What is needed is a group that can take on legal issues. Any one can write a book on best practice but it means jack if there is no one to enforce it, I think is what Im saying.

[drivetowin]

Jess

That maybe the industry is now big enough that there should be a central fund into which all networks and agencies contribute a levy from their turnover to cover losses from agencies or networks going tits up was a suggestion I made at the last AMC meeting and is one that will be discussed in more depth at some point in the future.

Fully agree with you on the enforcement issue but at the moment wouldn't that be putting the cart before the horse - we can't enforce any best practice (and any thoughts on enforcement are a long way down the road from where we are now), until we have all agreed on what best practice is.

I accept your point that A4U is not the be all and end all but there are now so many agencies that to email everyone would not have been practical in the time available (we do all have to do our normal jobs as well as any stuff for the IAB AMC for which none of us receive any remuneration or even reimbursement of expenses). With a thread title of 'Calling All Agencies' I would have hoped all Agencies who frequent the forum would have been aware of its existence.