never a good sign
I have one poor mercant on a page for padding out the site and amazingly enough when they get around to validatin leads they seem to have an almost zero percent conversion rate compared to every single other lender.
I have no experience with guardian credit and I was holding back to see what developed I learned my lesson withe the £8 a lead plus £100 a sale geezers never converting (loangiant for one) I prefer a large lead payment now from affiliate Loan merchants.
This low lead (or straight % deal if run by cowboys) and then high sale part of the industry seems dire conversion wise.
I
am trialing one company at the moment and initial results are good with a 68% lead acceptance for homeowners (dont pay for duplicates or people who have already secured a loan by the time the call, and they are fast at calling but lotsa people fill in more than one form to get a quote) and an 88% lead acceptance for tenants. (yup tenants too at a lower lead price)
They aint ready to go full on yet but should be soon will keep ya all posted
How often do the say they validate, anything over 5 days is well unreasonable for a lead as they will know by then whether it is a genuine application or not, it may take probably 6 weeks or more to develop any sale commission but it don't help you if you think you got 100 leads in only to find that 60 never made to a full application and were binned after a week but they never told you.
this lack of transparency doesnt help us see how effective a merchant is and by the time we figure it out after a couple of months (if you wait that long) then you have lost ££ loads.
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