Bank holiday earnings affecting revs?

getvisible · 10-04-04

I normally do a fair bit with adsense

but yesterday my total revenue was about 25% down with epc down from about 49c / click to about 39c i.e. 20%

However PI's (in total) were also down 25% but new stuff I'm tracking with the channel stuff was steady (from financials, computing, travel etc with the epc staying at around 70c).

Do people have any ideas of what areas traffic was down for yesterday as I'm trying to work out if the dip was systemic or environmental.

Cheers.

giveasyouget · 10-04-04

i have about 200,000 pages in google that bring me traffic, across a fairly broad range of products - all shopping though, and erring towards media - books cds and dvds - than hardware, and I noticed a dip of about 35% in UVs

renegade · 10-04-04

Adsense visitors down around 25% on yesterday, earnings not down as much. I usually put lower visitor, higher adsense earning days down to people having a browsing day instead of a spending day. This is supported by higher than normal signups to freebie stuff and lower shopping sales but it's more of a educated guess than something I can prove ('cos I'm quite lazy at accurate EPC and ROI tracking).

drivetowin · 10-04-04

Yesterday was a little down but today seems to be dead as a dodo - only about 40% of normal UVs

pericom · 10-04-04

Looking at it from a shoppers perspective:

You buy something on a friday your not going to get it until tuesday cos of the bank holiday so Im not surprised people are only browsing & not buying.

harris1 · 11-04-04

Yep down here across the board. Around 20% Friday and Saturday. Todays not looking any better.

I have noticed this on bank holidays before but you normally get a nice rebound on the first working day after (Tuesday in this case). Heres hoping