New Brand Lazy Lu Launches
As of today, Pure Dash has been rebranded as Lazy Lu. Pure Dash has exceeded expectations since launch and as a result has been awarded it's own identity away from the main Dash Fashion brand.

Lazy Lu is a collection of luxurious & chic casual clothing targeting the working woman.

If you are signed up to the Pure Dash programme already, all banners will be updated with the Lazy Lu branding by the end of the week. All you need to do is change any mentions of Pure Dash to Lazy Lu. The rest, including tracking, is done for you.

As an extra incentive to push the new Lazy Lu website, we will be offering a special commission rate of 15% from now until the end of August - giving you well over a month to drive some extra commissions.

Give us your feedback
We really want to know how we can improve the programme for you so please let us know your thoughts. We always welcome feedback whether good or bad, so please get in touch if there’s anything you would like to say. Similarly if you have any questions or suggestions please don’t hesitate to contact us.

Best wishes

The Alexon Affiliate Team
alexonaffs@indiumwm.com