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Thread: Site Bounce rate?

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    Hi guys,

    I am experiencing high bounce rates for my organic traffic, sometimes like 90%. Apart from loading time, what do you think would cause this?
    I am at a complete loss here.

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    Hard to say something useful without seeing your site or at least knowing the niche

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    Quote Originally Posted by cashchampion View Post
    Hi guys,

    I am experiencing high bounce rates for my organic traffic, sometimes like 90%. Apart from loading time, what do you think would cause this?
    I am at a complete loss here.
    Your best bet would be to look through the SERPs referral strings and see if the landing pages hit the spot for people looking for that item.

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    It is a review type site.
    People are typing in 'product name' review and finding me. The page they find is all about a review for that product.

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    Are they actually getting reviews to read?

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    :drool
    Yes, of course.
    I have written original 250 word reviews, so they are getting what they want. Sure they might be looking for more information, but i would still have expected them to browse the reviews first.

    For a review type site, what would be the average bounce rate I should be expecting?

    Quote Originally Posted by askeli View Post
    Are they actually getting reviews to read?

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    Another thing to think of though is, when people type in "Dyson" they might actually be wanting the actually Dyson site, perhaps for service or customer care? Brand bidding aint allways a good thing mate. Keep it targeted but at the same time try and keep it generic enough that you lose all the cust service issue people:tup Also gives you a chance to see whats selling well and what is not.

    Also, make sure your site looks like a nice lovely mom and pop job. Lots of spam review/mfa sites out there and jo blogs is starting to become wise to the look and feel of a mfa site, banner blindness sets in and hey presto, 90% bounce.

    My site has a 10-20% bounce rate because its a slightly generic area, im not seo'ing for "parking at Airparks" etc etc.

    Eeeee im listining to Pantera this morning, go rock! ha ha!

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    Hi Findlite,

    Thats the thing it is very generic.
    I have just written pages and pages and unique reviews for these products. I still have no aff links and defnitely no adsense. I wanted to build up the content before inserting affiliate links. I cant really see how to make it more targetted. Someone searches for 'nokia n96 review' and find my page all about (200 words) reviewing the nokia n96?

    Site looks very professional, built using wordpress custom skin/template.

    Quote Originally Posted by findlite View Post
    Another thing to think of though is, when people type in "Dyson" they might actually be wanting the actually Dyson site, perhaps for service or customer care? Brand bidding aint allways a good thing mate. Keep it targeted but at the same time try and keep it generic enough that you lose all the cust service issue people:tup Also gives you a chance to see whats selling well and what is not.

    Also, make sure your site looks like a nice lovely mom and pop job. Lots of spam review/mfa sites out there and jo blogs is starting to become wise to the look and feel of a mfa site, banner blindness sets in and hey presto, 90% bounce.

    My site has a 10-20% bounce rate because its a slightly generic area, im not seo'ing for "parking at Airparks" etc etc.

    Eeeee im listining to Pantera this morning, go rock! ha ha!

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    .... if you're offering "productname" review ...... then if you're site ticks the boxes / gives the visitor the answers they need ..... they could be reading it and clicked back onto Google.

    Perfectly understandable ..... and this classes as a "bounce" ... technically speaking - a one page visit ?

    Do you see what I mean ? I may be that your site is being used perfectly for the purposes you are trying to achieve?
    Kitbag - Europe's leading online sports goods retailer.
    See www.affiliateblog.kitbag.com for details and our affiliate whitelabel sports store option.

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    Why didn't you eant to post the link to your site?
    Doing Web development | liking fashion clothing | living online :tup

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    Quote Originally Posted by cashchampion View Post
    Hi guys,

    I am experiencing high bounce rates for my organic traffic, sometimes like 90%. Apart from loading time, what do you think would cause this?
    I am at a complete loss here.
    Its too bad.. at lest should be 25-50... so no body staying in ur site.. just coming and going.. how many clicks u r getting daily....

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    Quote Originally Posted by shakir View Post
    Its too bad.. at lest should be 25-50... so no body staying in ur site.. just coming and going.. how many clicks u r getting daily....
    ........ not neccesarily ...... as posted above if the site / articles are well targetted then perhaps it's that people are coming in from Google on "productname review", reading it and then exiting.

    ... if that's the intention (and only main intention for now) then your site is doing what you intended - providing product reviews.
    Kitbag - Europe's leading online sports goods retailer.
    See www.affiliateblog.kitbag.com for details and our affiliate whitelabel sports store option.

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    I always thought there was a time limit to when bounce rate would apply.
    My reviews are extensive (200-300 words) so would take people atleast a few minutes to read, and then I would think that bounce rate wouldnt apply.

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    Quote Originally Posted by cashchampion View Post
    I always thought there was a time limit to when bounce rate would apply.
    My reviews are extensive (200-300 words) so would take people atleast a few minutes to read, and then I would think that bounce rate wouldnt apply.
    Maybe that's the problem, maybe they are too much of an extensive read, too much text without being broken up by headings to direct your readers to the parts of the review that they're looking for? People are lazy and don't like to work hard to find out the information they're looking for!

    But as people have said it's probably difficult to further diagnose whether there is a problem unless you post a link to an example of one of your review pages.

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    Johns right, there is nothing necessarily wrong with a high bounce rate unless you're selling stuff on your site, when a high bounce rate is going to mean they ain't buying!

    If your site is linking to merchants on the review page, then they could be googling > reading review > clicking on merchant link and buying - happy days!

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