Online Business - What type of marketing???

[LauraChat]

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Hey everyone,

I'm not sure if this is the right place to ask this question but thought i'd try anyway... If you have an online business is there any point in doing offline marketing and PR??

What I mean is is it worth advertising in magazines, newspaers etc and try drive consumers online to visit the site? Or is it best to do online marketing and drive consumers who are already on the web to the site?

Any thoughts????

[jahiyasin]

depends on your market. If there are magazine dedicated to your niche, then it may be worth a shot. I would check out the magazine's website to see what ads are already runnning, and possible do a test online. If it works, then you can scale it to print media.

[LauraChat]

Thanks Jahiyasin