Yahoo delivers lower volumes, but usually better quality traffic. People do "competitive research" on Google, they buy on Yahoo. MSN is similar. Ask hits a high socio-economic bracket, but has very low volumes. Unless you specifically target the upper middle class, they are a minor player
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Power to the consumers I say! Much like the way we should all get together to sort out this petrol pricing but thats another story!

I feel a certain shift coming on... with phrases like "Why you use G, Y is far better..."
Be funny to see if it catches on and we started it :P

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