Well for a starter, it's about business, but when the community is small enough and the opportunity to list unlimited websites and the management of the site cultivate community through eduation in marketing, promotion and advertising, it is social because you get to know the members through attendance and forums. We also have central affiliate lists so that when someone visits our website and does a search they see our listing. Our profiles, blogs, articles, events, all get spidered ,so daily updating and additions of new sites get noticed. Charles Coombs - Charles's Creative Solutions