Choose the Right Keyword

[mikeantony]

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Keywords or keyword phrases are what an average potential customer uses on a search engine to look for a product, service or just a content that a website provides. You must have a quality website with a plenty of unique relevant content then submitting your website to search engines, building back links, optimizing the content, interlinking web pages and possibly the most important factor - choosing the right keywords.

Choosing the right keywords and keyword phrases is the first and the most important step on a way to a successful website and improved search engine rankings. The keyword factor is the one that will decide whether your website promotion campaign will be a success or a miserable fail.

Include Keywords On Your Page
Once you've decided which keywords are appropriate for your site. You have to integrate them into your site's content in a credible way. Here are a few basic techniques to try:

META Tags: Insert a META Keyword tag into the head section of your document and list all your keywords. While you should use this tag on every page of your site, you don't have to use the same keywords on each page.

Plural Terms: Add plural forms to your keywords and using both singular and plural terms in your content. Most people use plural search terms because they hope to receive a list of results and not a single site.

Keyword-rich Content: Use your keywords early and often in your page content. Merely including them in the META tag is not enough; search engines assume the terms are more relevant and important if they're used in the content as well.

Be Flexible: Always be prepared to change or update your keywords. Pay attention to the feedback received from visitors to your site, customers, clients and lastly but not least website logs. Website logs can provide exact information on which keywords are successful and which are not. This is pretty helpful when modifying your keyword selection.

[ContentBoss]

be wary of 'keyword stuffing'.

As the engines get more sophistictated, they get better at spotting 'unnatural' content, and reacting appropriately.

If you keep it unique, and natural looking you won't go far wrong.

[Brendon]

What natural is looking? Spiders stupid are, counters of bits, not readers of verse. Kywrds fr hmns dnt vn nd vwls - but publish it may you not.

Look on, Grasshopper, and learn. Think deeply on the words of Mini-Matt when he says "Minimize boilerplate repetition". Much wisdom is within

[ContentBoss]

Signature buggered is being.

[losdev]

Keyword stuffing is a topic for another day but it is something you need to be wary of.

In relation to the above article, all pretty basic concepts that all webmasters should be aware of before they launch (at least if they are hoping to rank at all anyways...), so nothing new to learn there, whilst I appreciate the posting, hopefully I can add a tad of insight in some areas.

I do contend with the Meta tags, rapidly becoming depreciated in the world of SERPS. Include them if you wish, do not do any harm being there, likewise, they may not do that much good either.

For keyword rich content, ypu, write it for human eyes and keep your KWD in sight. Also use H1 & H2 (H3 & H4 not that relevant anymore), alt tags, link anchors oooooh and much more besides.

REMEMBER: SEO is subjective...not one size fits all, make it fit your needs

HTH someone.
Regards

[brandseo]

Use powerful keywords, which are related with your site. Then use the keywords in title and content but remember about keywords stuffing.

[tan111]

What does it mean 'keyword stuffing'?

[losdev]

What does it mean 'keyword stuffing'?

keyword stuffing means stuffing keywords into a paragraph thats sole purpose it to promote keyword stuffing and the stuffing of keywords into a page that's title is keyword stuffing and nothing else....end keyword stuffing

:tup

[ContentBoss]

Ha ha!

It means trying to convince a search engine that a page is 'really' relevant for a keyword by using the keyword (or variations of it) all over the page, in the tags, in hidden text and so on. It's not a good idea anymore, even though it used to work quite well.

[arielthomasn]

Always domain related keyword and mata tags can take site in top rank. never use keyword stuffing in any paragraph of post. Always use main keywords in H1 tag and sub keywords in H2, H3...

[onlinestock]

Hey that is very nice article. Thanks for this information. This will really help me to understand the SEO and how it is done. However there are lots of tools for keyword research.

[scottlpool2003]

Thanks this was a great post, I agree about the keyword stuffing and 'invisible' text is bad too! I've spotted it a few times and I always report the website to Google. I think it's unfair that people cheat when the hard workers genuinely do work hard to rank well in Google. Thanks again!

[Spiritinthesky]

Grasshopper is very good.

[aleh49]

be wary of 'keyword stuffing'.

As the engines get more sophistictated, they get better at spotting 'unnatural' content, and reacting appropriately.

If you keep it unique, and natural looking you won't go far wrong.

i agree with contentboss..

[roshaoar]

Plural Terms: Add plural forms to your keywords and using both singular and plural terms in your content. Most people use plural search terms because they hope to receive a list of results and not a single site.

I profoundly disagree with this assertion. It's a mistake I see inexperienced SEOs make all the time.

It's a matter of logic. The SEO wants more traffic so thinks that by targeting the plural they'll get the benefit of both. In fact, consumers use the singular far more. They're more often looking for a specific item. If you're looking for antivirus software you google antivirus software, not antivirus softwares.

Apoloies that this is unsupported by evidence - but it's something I've looked into in the past.