Re: Discount Codes - Banned Companies
Great news from Expedia. Merchants that allow people with 'click to reveal' to join their schemes and overwrite other affiliates cookies are shooting themselves in the foot in the longer term.
Just search almost any company by brand that has an affiliate scheme and the SERPS is overloaded with 'click to reveal' people. If I attract a customer to a merchant on a generic, he/she will probably return later to make the purchase. However now they know the brand from my generic term, it’s highly likely that they will seek out the site by searching the brand name and be inundated with 'click to reveal' people who want to set their cookie at the final hurdle.
I have written to some affiliate managers about this practice, and surprisingly, some want to sit on their hands, while publicly creating lots of ‘terms and conditions’ that should prevent this.
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Pete
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