New field added in Maplin feed: EAN number

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We're pleased to let you know that Maplin have updated their Webgains datafeed to include the much requested EAN (European Article Number) field. You will find this information under the "barcode" field when you grab the extended version of the Maplin feed from your account.

The EAN barcodes are used worldwide for marking retail goods. This field has been requested by our affiliates to help them with their product listings and Maplin are now able to provide you with this information.

We hope you will find this new field useful in your promotions for the Maplin products.

If you haven't yet signed up to promote the Maplin Webgains program, you can view the details and join up here.