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Old 14-01-08
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  Kick start your 2008 with January Blues Campaign

Morning affiliates4U forum....

Firstly, Happy New Year to all.. I trust you have all had good breaks and and now raring to go for 2008, may I wish you a healthy and prosperous 2008

Post Christmas, the mid-winter blues can strike any of us at this time of year but there is a cure – wholesome, healthy chocolate! Eating good chocolate high in cocoa solids can help boost your mood thanks to blues-busting naturally uplifting compounds.

Spread joy to the nation and push Hotel Chocolat's January Blues campaign and cheer yourself up with strong commissions to kick start your 2008.

Quick Stats
Default Commission: 7%
Average Order Value: £32
Conversion Rate: 9%

Creative


Please pick these up from the CJ interface,which will automatically deeplink to the January Blues page, or use the following deeplink


Code:
Deeplink:

http://www.hotelchocolat.co.uk/category.asp?cat_id=HCOJAN&src=cj
Hotel Chocolat have some great converting HTML emails - If you would like to send these to your database - please let me know and I will send on affiliate versions.

Campaigns coming soon....Valentine's / Mother's Day 2008
We are just finalising our plans for Valentine's and Mother's Day for 2008, please be aware that Mother's Day is very early this year (2nd March), naturally Hotel Chocolat should be the premium delivered gift merchant on your site for both occasions. I'll email through full details on both including incentives, fantastic creative and supportive copy to ensure you maximise your promotions.

And as always, affiliates showing strong improvement, interesting/new ways of promoting Hotel Chocolat will receive some irresistible Hotel Chocolat treats! If you feel you qualify please email me affiliatesupport@hotelchocolat.co.uk

As usual, any questions please feel free to contact me

Cheers

Chris
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  #2 (permalink)  
Old 14-01-08
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  Re: Kick start your 2008 with January Blues Campaign

The majority of our products within this range fall under Chilli & Chocolate...

Here's some great supportive copy for your pages - ensure you deeplink where you can to Hotel Chocolat (i've made some simply amend with your CJ links)

Chilli and Chocolate

• The Mayans lived in Latin America in approximately 250AD - 900AD
• The Mayans used chilli in a drink called “xocoatl”. (Pronounced SHOCK - o - LA - tlle)
• Xocoatl roughly translates as “bitter water”
• The drink was made by roasting cocoa beans, then grinding them down and removing the shell. The powder was mixed with water and spices, especially Chilli. It was then poured from vessel to vessel from a great height back and forth to create froth, rather like that on top of a cappuccino!
• The drink was used as part of religious ceremonies and celebrations i.e. To give thanks or to ask for rain or a good harvest, when boys come of age etc
• After a while the Maya culture in Latin America died out and the Aztec culture became established.
• They also used the spicy chilli drink as part of their ceremonies rather like the Maya before them.
• The Aztec used to give the spicy drink to slaves on the eve of their sacrifice to bewitch them into joy and cheerfulness for their final dance before they were offered to the Gods.
• Chilli continued to be used to “spice up” the chocolate drink throughout the ages, however when cocoa came over to Europe, the Europeans didn’t like the spicy taste therefore more sweet ingredients were added to the chocolate drink to make it more palatable i.e. Vanilla and honey
• However, Chilli was still on the menu in many of the famous Chocolate Houses in 17th Century London.
• Samuel Pepys, the famous diarist, mentions Chilli being added to the chocolate drinks in some of his writings.
• The first recording of cocoa being used in cooking (apart from the drink) was a Mexican dish using chicken and chilli.
• During the industrial revolution, the use of chilli in chocolate diminished, however as the vision of Hotel Chocolat is to make UK chocolate exciting again, they have returned to the real roots of chocolate and now have a number of chocolates that have chilli as part of the ingredients i.e. Purist chilli with peppercorns

Hope this all helps!

Cheers, Chris
__________________
Chris Bishop
House of Fraser
chrisbishop@hof.co.uk
MSN:cpbishop@hotmail.com
Blog: Chris Bishop
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