The new England Away Shirt 2008/10 is revealed today, and it looks fantastic. Please see our blog post about it
here. The new away kit is manufactured by Umbro and features Climate Control Technology called 'Trilogy'. The new shirt also boasts a central embroidered England crest and a specially shaped underarm gusset to maximise freedom of movement. England’s rich heritage is married with revolutionary technology by incorporating a QR (Quick Read) code into the shirt’s label. This effectively serves to bring the shirt to life, enabling fans to access a unique QR website. Upon photographing the code with their mobile phones, fans will be taken to the website where they can obtain exclusive content about UMBRO and England. This is the first time that QR code has ever been incorporated into a football shirt.
There's always huge demand for any new England shirt, so make sure that you grab the banners from
here as soon as possible and get them live on your site while demand is high. The Kitbag page to land traffic on is on our specially dedicated
New England Away Shirt & Kit page. Customers can place pre-orders there before the full release date (12th March).
As ever, please let me know if you need specially sized (or co-branded) creative for this for your website.
Kind regards
John Fitzpatrick
Internet Marketing Manager
Kitbag.com