I don't think Overture have really got any idea of the 21st century internet, they are still stuck in the 1990s.
To launch a campaign, and then wait for 3-5 days for it to be approved is a complete joke. Some advertising campaigns only last 3 days, by the time your advert appears, it's too late.
I can launch a Google Adwords campaign and have the adverts appearing in less than 2 minutes. That’s why Google are number 1.
I can have a minimum click on Google for 3p, Overture charge 10p minimum. That’s why Google are number 1.
I can use the Google interface and create 2000 different adverts with 2000 different keywords in about 5 mins. It would take me over 3 days to write them individually with overture. That’s why Google are number 1.
Google Adwords are affiliate friendly, Overture are not. That’s why Google are number 1.
I can set the display url on Adwords to the final destination, Overture want me to show the affiliate networks URL. That’s why Google are number 1.
Google are operating in the 21st Century, Overture still think they are big, but still stuck in the 20th century. That’s why Google are number 1.
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Pete
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