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Old 13-10-06
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  Adcenter use same ranking procedure as adwords?

Can someone just confirm that MSN adcenter works like adwords and positions are not just based on your bid price but click through rate?

I'm pretty sure this is the case but just can't spot anythign to confirm.

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Wardy
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Old 13-10-06
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Nope, as far as I understand it MSN Adcenter is solely based on bid price - at least it was when it launched a few weeks ago - though they may have changed it since.
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I had thought it was pretty much a straight auction basis. Highest bid gets it and none of the cleverness of Google. I could be well be wrong though and while I'm here I just want to state for the record that the adcenter interface is a nightmare and I hate it

I feel better now

There's some info here

http://advertising.msn.com/Home/Arti...articleid=3185

but it's still a bit unclear.
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Old 13-10-06
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Oh right, cheers guys. I had thougth it was based on similar principle to Adwords, it's a shame it's not as I know some of my ads would be in much better positions now then I guess

Fraser, agree with you on the interface, I find the most annoying thing not being ale to open an Order up in a new window, does my nut in

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Wardy
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