Yes their bot does an initial check via algo, however it's not very good as recognising common misspellings or even some phrases, so you might have to request quite a few keywords to be reviewed. Then after a few days, the ad also gets a human review. If you want to query any words simply call them, it can take up to 5 working days, but they do seem pleasant.
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I can confirm this, I have had adcentre ads running for a while that were originally reviewed and approved, and then due to site changes were reviewed again and declined, approx 3 months later so they reviewe initially and then review again a few months later from my experience.
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