Client software or website for adwords ?

[theDaveB]

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Been using adwords for about a month or so now but only just realised there is a client you can download.

It seems over complicated though compared to the web interface, just wondering really are there any advantageous to using it. Can you see more stats or anything etc...

Cheers,

Dave

[Stavros]

It's so so so so so so so much quicker! That's by far and way the biggest advantage. You can edit multiple ads, add keywords or even set up whole campaigns in seconds. Using the client you'll get your work done in about a tenth of the time. You'll quickly see the benefit if you're running multiple campaigns.