What will Google Instant do to adwords?

[JohnMarkey]

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Hi there,

Was just wondering on a few peoples opinions. Now that google instant is out, have any of you changed your campaigns to adapt to the change in search behaviour?

Of course, Google Instant is only relevant to those users who are signed in to google, so what worked before will in some extent work still. Though I was wondering if anyone has any adword specific advice regarding the implementation of the service?

Thanks a lot

[jmarch]

Hi John,

Have a look at this: SEO is dead AGAIN (and PPC is Knackered) thanks to Google Instant any questions let me know but this is what I think about the effects of Google Instant on Adwords and SEO.

[JohnMarkey]

That was a great article jmarch, thanks for sending me in its direction!

[theDaveB]

I would love to see some stats on how many people search logged into Google (apart from us lot).

EDIT: Can't read the article as the site seems down.

Dave

[Matt_Berry]

Anyone noticed the little blue triangle showing on Google Instant when logged in? Has it always been there and I've only just noticed it?

At first I thought it was another Google tweak to try and draw peoples attention to the first result but then I realised that it's for keyboard navigation.

The thing that I found most interesting was that you don't seem to be able to access the PPC ads on the right in this way, if you're placed at the top spot you're ok but not on the right.
This obviously intentional as a it would be easy to have a quick tap to the right to take you over there and seems to be just a way of trying to increase competition for that number one spot.

[findlite]

For me its not affected things much, people don't always like "helpful" items they just view them as a pain in the bum! Id wager that instant search will be a bit like this.

If anything my sites have shown a decrease in the main keywords and an increase in longer tail terms.