Multiple companies running adwords into one website

[march76]

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Has anybody had any experience of Google making an issue where multiple companies are running ads into one website?

Google has just slapped my wrist for this... but surely in Affiliate programs where someone has an open PPC policy this is always going to happen?

[jonsp]

There should still be only 1 ad going to the merchant page. Something like this would be fine
ad text
MerchantUrl.com -> direct to merchant
ad text
AffiliateSite.com -> landing page pre-selling the merchant with aff link to merchanturl.com

But this would not
ad text
AffiliateUrl.com -> redirects straight to merchanturl.com

The idea is the user should never see 2 ads leading him to the same landing page. You used to be able to game this a couple of years ago but much stricter now. If there's more than 1 bidder G will show the highest ad rank - usually the merchant if he's bidding so the aff will usually need to find terms the merchant isn't on